Offerings will include exclusive virtual gift cards, prizes and ability to donate to charity.
IRVINE, CALIF. (PRWEB) JULY 25, 2016
Sports 1 Marketing Corp., a global sports and entertainment marketing agency, will partner with Brooklyn Sports &
Entertainment (BSE) to launch “Sports 1 Marketing Virtual Gift Nights,” a new initiative that will provide Barclays Center visitors with exclusive digital gift cards to a variety of businesses. The program will begin this fall during New York Islanders and Brooklyn Nets regular season home games.
Fans will have access to an exclusive virtual gift bag on select game nights through the Sports 1 Marketing Corp. web application, on mobile devices, and through a downloadable app. On participating game nights, fans will be able to access the app to redeem special offer gift cards from a variety of businesses including restaurants, brands and retail stores.
On each night, promotional offers will include up to $500 in savings, gift cards, and the opportunity to win prizes, such as Nets and Islanders merchandise and memorabilia.
“Barclays Center is an ideal partner for us,” said David Meltzer, CEO of Sports 1 Marketing. “It is a premier entertainment venue that we are excited to use as a stage to launch Sports 1 Marketing Corp.’s Aggregated Marketing Platform (AMP℠), and show the industry how our technology is positively re-shaping the idea of conventional marketing.”
Virtual Gift Nights also provide the option to donate to charity through the app, including the Brooklyn Nets Foundation, the Islanders Children’s Foundation and Crescent Moon Foundation, which was founded by Sports 1 Marketing Corp.’ President and Hall of Fame Quarterback Warren Moon. Since its inception in 2010, every project and partnership that Sports 1 Marketing is involved with is required to have a charitable component.
“We are thrilled to begin this partnership with Sports 1 Marketing Corp.,” said Mike Zavodsky, Executive Vice President of Global Partnerships for Brooklyn Sports & Entertainment. “It is important to look for new ways to increase fan engagement at Barclays Center. With Sports 1 Marketing Corp. we feel we are able to continue our goal of creating industry leading experiences for our fans.”
Sports 1 Marketing Corp. aggregates virtual gifting programs with traditional media such as TV, radio, print, and on-site arena advertising using patent-pending software. Promotion for each event will start two weeks prior to each game with announcements on TV-visible courtside-signage, arena LED-TVs, radio, BCTV, team websites, and throughout the arena via game day announcements.
About Sports 1 Marketing Corp.
Founded by Hall of Fame Quarterback Warren Moon and veteran sports & technology executive David Meltzer, Sports 1 Marketing is a global sports and entertainment marketing agency that leverages relationship capital and over 38 years of business experience, bringing athletes, celebrities and businesses together to make a lot of money, help a lot of people, and have a lot of fun.
About Crescent Moon Foundation
The Crescent Moon Foundation, founded by Hall of Fame quarterback Warren Moon, is a 501(c)(3) non-profit organization dedicated to providing support for educational pursuits that will benefit children most in need who have displayed a commitment to their community, as well as other charitable causes. Scholarships are awarded annually to students who demonstrate a commitment to their community, excel in leadership and academics, and who are in need.