The month of December was a very exciting month, with the NFL playoff picture heating up and getting more defined, then, of course, the Holiday Season and New Year’s to look forward to. This time of the year is always very exciting and sometimes stressful.
I started out the month flying down to the Sports 1 office for a series of meetings and interviews. I drove up to LA to spend half the day at the Fox Studios doing guest appearances on Colin Cowherd’s and Jason Whitlock’s shows. On the shows, we talked about the state of the NFL, different quarterback topics around the league, and of course, the team I work for, the Seattle Seahawks.
The next day I flew up to San Jose for the Pac-12 Championship game between my alma mater the University of Washington and the University of Colorado at Levi’s Stadium. It’s been a long time since the Huskies were in a position to win the Pac-12, but Chris Petersen has done an amazing job in three short years turning around our program. I was excited to be named the honorary road captain for the game and get a chance to go out for the coin toss. You could really feel the intensity and excitement of the players before the coin toss, which reminded me of the old days. The University of Washington totally dominated Colorado, winning the Pac-12 championship 45-10. After the game, some friends of mine joined me at a great steak place in San Jose to celebrate the Huskies’ victory.
The next morning, I flew back to Seattle to get ready for the Seahawks’ game against the Carolina Panthers on Sunday Night Football. These two teams have battled each other pretty closely over the past five years, but the Seahawks got the better end of this game, dominating Carolina by a score of 40-7.
The next morning I headed down for my segment of Monday QB, which I taped in a studio in downtown Seattle. Again, it’s a show about former QB’s talking about the state of current QB’s in the NFL. The day after, I did one of the things I really enjoy doing during the holiday, the Salvation Army celebrity bell ringing. Every year they gather Seattle celebrities downtown in different locations to try and raise as much money as we can for the Salvation Army. It’s a great PR event for them and brings great exposure to what they are doing, while we get to help them raise money for a worthy cause during the holidays.
The next day I was on a plane to Atlanta to be a presenter of the Davey O’Brien National Quarterback of the Year Award, at the College Football Awards show on ESPN. After a short rehearsal in the morning, I did a few interviews during the afternoon and then it was time for the actual awards that evening. I presented the award to Clemson’s Deshaun Watson, who definitely deserved it. While in Atlanta, I had a chance to connect with some family members and caught up with them over dinner at Ruth’s Chris Steak House.
The next day, after my Hall of Fame board members trustee conference call, I hopped on a plane back to Orange County to attend our Sports 1 holiday party at the Aliso Viejo Country Club. Before the holiday party, we held our annual ornament exchange in the office where we encourage our employees to bring an ornament that symbolizes something they are grateful for in their life. It was a really fun evening where we got to celebrate a great year with our employees, partners, clients, and friends. We had a lot of giveaways, raffle prizes, and a photo booth that was a great hit. It was a great way to end the year for us.
On Saturday morning, I flew to beautiful Appleton, WI to prepare for our game against the Green Bay Packers on Sunday. That night, we got together with our production crew and had dinner at the legendary Vince Lombardi Steakhouse. The next day we took a shellacking on the field, by a score of 38-10, breaking a streak of 95 games without losing by more than 10 points. Needless to say, it was a long flight home.
The next morning in Seattle, I did a Skype call with New Era to design my limited edition Super Bowl hat. I am really excited to see how that turns out and what gets approved by the NFL, but we came up with some really cool designs. On Wednesday, my personal assistant and Foundation director Iris van der Meer flew up to Seattle where we had a series of meetings. We met with Joan Kelly of Fashion First to start discussing next year’s event, as well as the University of Washington to discuss our Celebration Program where we give out scholarships to minority students. Lastly, I had a signing with GTSM, signing memorabilia for all my UW and NFL fans in the Pacific Northwest.
The next day was our game against the struggling LA Rams, in a Thursday Night Football appearance, where the ‘Hawks unveiled their green color rush uniforms. At halftime, I had an appearance in the HP suite where I signed autographs and took pictures with some of their big clients before rushing back to my commentator duties.
On Monday, I filmed Seahawks All-Access and then drove downtown for my guest appearance on CBS Monday QB. Two days later, I flew back down to the Sports 1 Marketing office where we had a conference call with the CEO of the Special Olympics to discuss how we can work together on some different events. The next day, I had lunch catered to the office so we could have a great lunch together as a staff and my way of saying thank you to everyone during the holidays. What better way to do that than with good food.
The next week, I flew out from Seattle to Atlanta to get ready for the University of Washington’s first playoff game against the University of Alabama. While in Atlanta, I did a lot of appearances, including one for UPS with Shaun Alexander, a former Seahawk and Alabama player. We did a chalk talk and discussed game strategy, took questions from the crowd, signed autographs and took pictures. That evening I attended the big W Club Purple Rain reception. All the Husky fans who were in town attended and it was a great turnout. After that, we went to a really nice restaurant called 5 Church in Buckhead for dinner.
The next day was game day, and prior to the game I had an appearance at the Nissan Heisman House where I shot a short vignette with ESPN Commentator Neil Everett, did a Q&A session on-stage, and then signed autographs and took pictures with the people in attendance. From there, I walked over and did the PAC 12 pregame show and finally into the stadium. We went down onto the field and watched the teams warm up, and what a great atmosphere there was in the Georgia Dome. It was a great time watching my two favorite teams in college football get ready to go against each other. UW put up a good fight, but Alabama was just too strong and too experienced.
After the game, I had to jump on a flight to San Francisco to get ready for our game against the San Francisco 49ers the next day. I spent my New Years in baggage claim and then drove down to San Jose to meet the rest of the team. That day we fell behind early against the 49ers but came back to hold on to a 25-23 win. That win brought our regular season to a close, with a 10-5-1 record. We host the Detroit Lions this weekend in a Wild Card playoff game.
Right after the game I jumped on a flight down to Orange County. The next morning I was joined by Sports 1 Marketing team members and some friends at the office as we took a limo to the Rose Bowl. I attended the VIP Prime Sports Hospitality Party prior to the game and then we were treated to one of the best bowl games of the season, where USC beat Penn State on a last-second field goal 51-49. The Rose Bowl always has special significance for me, having played in the game before and growing up as a kid watching it, I try and attend as much as I can when given the opportunity.
I am really looking forward to a great 2017 as we continue to grow as a company. We have a lot of exciting news that will be releasing in the coming months and I look forward to sharing it with you.
Dave Meltzer Appearances
CES: Sports Technology Panel
Las Vegas, NV – January 6
NFL Pro Bowl
Orlando, FL – January 26
Super Bowl Radio Row
Houston, TX – February 1 – 2
NFLPA Locker Room
Houston, TX – February 2– 4
From H-Town To The Big Apple
David traveled to Houston recently to meet with the Super Bowl Committee in preparation for the upcoming Super Bowl week. He also met with our partners at GOW Media, one of the nation’s largest sports talk radio networks. From there, he traveled to New York for our AMP Night at the Barclays Center presented by Sierra Pro-X. While in the Big Apple, we also had a special meeting with Junior Achievement to assist them with their marketing efforts leading up to the organization’s 100-year anniversary in 2019.
No Sleep ‘Til Brooklyn
Sports 1 Marketing continues to partner with the Barclay’s Center for the Nets and Islanders. Our platform, AMP, is actively engaging thousands of fans in with incentive offers and gift cards worth hundreds of dollars. There are limited title sponsorship opportunities available for future games, please contact Derek Shaw at firstname.lastname@example.org for availability.
Super Bowl LI in Houston
We are looking forward to this year’s Super Bowl in Houston. Warren will be the Grand Marshall of Super Bowl LI and Sports 1 Marketing will have an enormous footprint with AMP, events, galas, and appearances. Some of the highlights AMP will be utilized at include: Maxim Big Game Party, Pro Football Legends Party, NFLPA Locker Room, and much more.
Super Bowl Radio Row
Houston, TX – February 1st-3rd
Pro Players Party
Houston, TX — February 2nd-5th
Pro Football Hall of Fame Luncheon
Houston, TX – February 3rd
NFLPA Locker Room
Houston, TX – February 4th
MAXIM Big Game Party
Houston, TX – February 4th
Leigh Steinberg’s 30th Annual Super Bowl Party
Houston, TX – February 4th
Wrapping Up Award Season
With the end of the holiday season and 2016 year, came a time of reflection and gratitude. The Sports 1 Marketing family is extremely grateful for the handful of awards received as recognition of the company’s success. Our marketing platform, AMP, was specifically honored by FierceWireless with the 2016 Fierce Innovation Award in the Mobile Cloud Services category. We also received the Entrepreneur 360 Award for Top 20 most well-rounded businesses by Entrepreneur Magazine. Our very own CTO, Randi Granovetter was presented with the 2016 Stevie Award for Women in Technology, and Sports 1 made the Hall of Fame for local Irvine companies in business management consulting as a third-year award winner.
Grandaddy of Them All – Never On Sunday
Sports 1 Marketing had a spectacular time being a part of the historic 103rd Rose Bowl Game on January 2nd, 2017. The competing teams scored a record-setting combination of 101 points with USC defeating Penn State 52-49. Warren Moon was honored to meet Keith Jackson, known as the voice of the Rose Bowl, in the Rose Bowl Legacy Foundation Suite and reminisce on the 1978 Rose Bowl in which Warren was awarded Player of the Game. It was great to also see our friends Dedan Brozino, Executive Director of the Rose Bowl Legacy Foundation; Marcus Allen, Hall of Fame Running Back; and Terrell Davis, Denver Broncos Legend. Sports 1 would also like to congratulate our friend and Hall of Famer, Bobby Bell for being inducted into the Rose Bowl Hall of Fame, as well as thank Prime Sports for an amazing pregame tailgate. We could not have asked for a better way to bring on the new year.
We AMP’ed Up Our Marketing!
It was an inspiring day in Irvine on December 14th when Sports 1 Marketing hosted yet another successful “AMP Up Your Marketing” breakfast networking event. David empowered the crowd ahead of the holidays and educated them on how AMP increases attendee engagement, increases ticket sales, and aggregates data to better target key demographics at any event.
Happy Holidays from Sports 1 Marketing
‘Twas the most wonderful time of the year with our Sports 1 traditions of spreading good wishes and holiday cheer! Our Christmas tree was brighter than ever following this year’s Ornament Exchange and we appropriately celebrated the holidays at the 2016 Sports 1 Marketing Holiday Party, while gathering toys for the Toys for Tots Drive. Our most anticipated part of the season is the Annual Holiday Training in which the entire Sports 1 family sets out to give back to the community. Check out the inspiring ways we were abundant to those in need below.
Beyond The Highlights With Athlete Network
In an all new series, Beyond the Highlights, Warren Moon teamed up with our partners at Athlete Network to discuss adversity in sports, his experience mentoring Russell Wilson, and his work to influence as many lives as possible through several charitable components at Crescent Moon Foundation. Watch the motivating content below.
The Non-Profit Toolkit Helps Everyone
We are dedicated to innovating ways for you and your business to donate to the Crescent Moon Foundation or the charity of your choice. We have partnered with Tix4Cause, Coin Up, and Processing for a Cause in order to provide the most suitable methods to raise money for a cause near and dear to your heart. Click here to learn more.
Unstoppable Foundation Gala 2017
Tickets are now available to purchase for the 8th Annual Unstoppable Gala on March 25th, 2017. Join Sports 1 Marketing and the Unstoppable Foundation at this year’s gala as we continue to build sustainable communities and bring education to thousands of children. More information and tickets can be found here.
Hosted by David Meltzer and Jim Leyritz, Yankees World Series legend, Sports Blender tackles trending sports topics from all angles. The nationally syndicated show is featured on SB Nation, the fastest growing online sports media brand in the country. David and Jim combine their years of experience to discuss the juiciest topics in the sports and entertainment industry. Join them every day Tuesday at 5pm PST/8pm EST on SB Nation Radio.
How Sports Utilizes Big Data at CES 2017
The first weekend of January will be dedicated to all of the innovative technologies that further the consumer tech industry at CES 2017 in Las Vegas. Pioneers in their fields will present at the Sports Tech Conference hosted by SFIA including David Meltzer, CEO of Sports 1 Marketing. He will be moderating the “How Sports Utilizes Big Data” panel on how fan engagements digitally can create value for consumers, teams and athletes alike.
Very Merry Birthday
Mark your calendars because January 11th is CEO of Sports 1 Marketing, David Meltzer’s birthday. We are very excited at Sports 1 to celebrate the man that made it all happen and wish him a very happy birthday this year.