2017 has been off to a very rapid start with a lot going on at the beginning of the year with the NFL Playoffs leading right into Super Bowl LI in Houston. This year’s Super Bowl was special for me because it was being held in Houston, the city where I got my first opportunity to play in the NFL. Being able to go back to that city with all my relationships, my family, and friends and be involved in all the super bowl activities was quite a thrill and honor for me.
The week started off with the newly developed media kick off on Monday Night at Minute Maid Park, which I was proud to be a host of. I had an autograph session with the fans and had an appearance on NFL Network for an interview to kick off the week.
On Tuesday night, I honored at the first annual Laugh for Legends with a humanitarian award and enjoyed a fun night of comedy headlined by George Wallace. We also had some former players and Hall of Famers on stage doing hilarious skits that kept everyone entertained., including John Randle, Andre Reed, Bubby Brister and Larry Centers. It was a great evening to start Super Bowl week and we also raised money for the Crescent Moon Foundation.
The next day I got a chance to visit Davis High School to address 125 student-athletes in attendance and hundreds of others streaming online, part of the Hall of Fame program sponsored by the Pro Football Hall of Fame. I spoke about what was important to me throughout my career and answered questions from the students helping share my experience and hopefully guide them on what it takes to be successful in life.
After my appearance at Davis High School, I had an appearance for New Era at the NFL Experience signing autographs and taking pictures with fans. The appearance was to debut my limited-edition Super Bowl hat that I designed with New Era. There were only 132 hats made and I was really happy with the way the design came out.
— New Era Cap (@NewEraCap) February 6, 2017
Friday, I got a chance to participate in the Pro Football Hall of Fame luncheon, where we had 71 Hall of Famers in attendance. During the lunch, I also received my Hall of Fame ring of excellence alongside Mike Singletary and my former teammate Bruce Matthews. After the ring ceremony, I was part of a panel discussion with Jerry Jones, Steve Largent and Michael Strahan. We discussed the things that helped propel us to that level of our careers, what made us a Hall of Famers, and our journey along the way.
On Saturday, I attended my former agent and really good friend, Leigh Steinberg’s 30th annual Super Bowl Party. I was also honored with the Leigh Steinberg humanitarian award, which was a great honor for me. From there I sped back to my room to change into my black suit and tie and get ready for the NFL honors, which is the NFL award show announcing the top awards from the season. We also recognized the 2017 induction class for the Pro Football Hall of Fame. I was extremely happy for the seven guys that were selected into this year’s class.
After the Honor ceremony, I gathered all my friends and family together and we headed to the Maxim Party along with our Sports 1 Marketing team. The guest performers that night was DJ Khalid, Joe Jonas, and Travis Scott.
Super Bowl Sunday started out in the morning with an appearance for Fed Ex alongside Mike Tirico and Peyton Manning doing a chalk talk about the game and our experiences in big games, to a crowd of 125 Fed Ex customers and clients.
Next, I was a guest at the Prime Sport tailgate party along with Joe Montana and Eddie George. I got a chance to be interviewed by Eddie George, another great Houston Oiler, and Tennessee Titan, on what fans should expect from the game. That’s where I made the bold prediction that Atlanta would win, which I was right for 3.5 quarters.
Then we headed over to the stadium for Super Bowl LI, where I was a guest of commissioner Goodell to sit in his suite for the game. Other guests included Tony Dungy, Olympic Gymnast Simon Biles, Curtis Martin, Doug Williams. We watched one of the greatest Super Bowls of all time including the first ever overtime game. Even though people still make a big deal that both teams should get a possession in overtime, that’s the way the rule is and the Patriots scored first.
The game was a culmination of a great week in Houston being back in a city that will always mean a lot to me, spending time with my family, and reuniting with all my old fans.
After taking a couple of days off from a very busy Super Bowl week, I jumped on an airplane and headed to New York City to put on my Sports 1 Marketing hat.
In New York, our Sports 1 Marketing team, led by Dave Meltzer, had some very productive meetings with one of our larger corporate sponsors about several upcoming projects. We also had a successful meeting with VaynerSports to develop a strategic partnership. To cap off the night, we hosted our Sports 1 Marketing AMP night at the Barclays arena in Brooklyn with some of our clients, partners, and future business opportunities.
Although I was only in New York for a day, it was a very successful and fruitful trip.
There was a lot more on the calendar, although we can’t fit it all, I wanted to share some of the highlights. I figured March would be a little slower, and maybe even a vacation month, however, it doesn’t appear to be that way anymore. I will fill you in on what I am foreshadowing in the next newsletter in April.
David Meltzer Appearances
8th Annual Unstoppable Gala
Beverly Hills, CA – March 25
Vistage Executive Summit
Austin, TX – April 12
Rose Bowl Speaker Series
Pasadena, CA – April 13
Vistage Executive Summit
New York, NY – April 28
Long Island Small Business Expo
Long Island, NY – May 3
Barclays Center Driving Fan Engagement With AMP
As we continue to partner with Barclays Center in Brooklyn, our newly redesigned Aggregated Marketing Platform is exposed to over 18,000 fans attending Nets and Islanders games. The platform features a way for sponsors to utilize traditional media and a Virtual Incentive Program to engage fans, drive traffic, monetize big data, and create sales. Find out how you can be a title sponsor for the remaining games by contacting Derek Shaw at firstname.lastname@example.org for availability.
Super Bowl Highlights
Dozens of records were set at Super Bowl 51 but none greater than the success of Sports 1 Marketing. We kicked off the weekend with the unveiling of Warren’s Custom New Era Cap at the NFL Experience followed by dozens of media interviews alongside David at Radio Row. Warren was notably honored at the 30th Annual Leigh Steinberg Party with the Steinberg DeNicola Retired Player Humanitarian Award (pictured above). Our award-winning AMP was a huge success at Super Bowl Parties, and the week included stops at Celebrate the Game Kickoff Party, Pro Football Hall of Fame Merlin Olsen Luncheon, NFLPA Locker Room, NFL Honors Award Show, BBVA Compass Big Game Party, MAXIM Big Game Party, and Wheels Up Super Saturday Tailgate.
AMP Up Your Marketing with Value
David Meltzer served up another great AMP Up Your Marketing Event on February 22nd at Andrei’s Cuisine in Irvine. Attendees got to enjoy breakfast while learning the value behind the most efficient, effective, and statistically successful way to generate a real ROI using our Aggregated Marketing Platform (AMP). AMP increases attendee engagement, ticket sales, and aggregates data to better target key demographics at any event. In case you missed it, contact Scott at email@example.com to learn more and stay tuned for our next upcoming AMP Event!
Award Show Season
Everyone loves the Award Show Season and Sports 1 Marketing is no exception. In February, we partnered with GBK Productions to host the Grammy and Oscar Gifting Suites. AMP was featured in the glamorous engagements with nominated music artists, actors/actresses, and other high profile celebrities. Clippers Coach Doc Rivers pictured above enjoying our marketing platform at the Grammy Awards Gifting Suite.
Lunch & Learn Tustin
Sports 1 Marketing finished February off with another successful Non-Profit Toolkit Lunch & Learn at The Winery in Tustin. Several charities gathered to learn about the benefits of utilizing our Aggregated Marketing Platform (AMP) and Non-Profit Toolkit to raise more money for noteworthy causes. Special thanks to Tyler Mounce at Stark and Ron Siegel for their support. For more information on our Non-Profit Toolkit contact Scott Carter at firstname.lastname@example.org.
8th Annual Unstoppable Gala Takes Over Beverly Hills
Join Sports 1 Marketing and the Unstoppable Foundation in Beverly Hills for the 8th Annual Unstoppable Gala on March 25th, 2017. You will be among 700 of the most influential business leaders, speakers, authors, star athletes, and award-winning celebrities to help raise money for sustainable communities and bring education to thousands of children. Last year’s Gala was extremely successful in raising funds to Sponsor A Village for a small community in Kenya. The Sponsor A Village program provides education, clean water & sanitation, food & nutrition, health care, and income training & empowerment so that within five years of implementation the community is fully sustainable.
David Meltzer Joins CLIO Awards Jury
The official Jury for the 2017 CLIO Sports Awards includes our CEO, David Meltzer and honors the best in Sports Advertising and Marketing. The winners are selected from an international pool of creative submissions that elevate sports culture in the collective consciousness. The 2017 CLIO Sports Award Show is scheduled to take place on Tuesday, May 16th at 6:30 pm in New York City. Good luck to all entries!
S1M To Host Rose Bowl Speaker Series On April 13th
A very special Rose Bowl Speaker Series at America’s Favorite Stadium is coming on April 13th! Hear from entrepreneurs, leaders, and legends in the sports business industry with panelists including a former Rose Bowl MVP, industry leaders, and additional special guests. Guests will also receive a tour of the Rose Bowl Stadium and an exclusive meet and greet with the panelists. Contact Colleen Maloy at email@example.com if you are interested in attending or sponsoring. Stay tuned for more details!