I was excited about the month of November because it is my birthday month and Thanksgiving is my favorite food-filled day of the year.
I started the beginning of the month down in the Sports 1 Marketing office. There I was filmed with CSN Chicago for the Bears Classic series, produced by Willie Parker. They interviewed me on my memories and opinions of playing against the Bears during my playing days in Minnesota, what the rivalry was like, the tough division games at Soldier Field, and the all the cold playoff games.
Later, I had a meeting with the Rose Bowl Legacy Foundation Committee whose board I sit on, in order to get an update on the progress we’ve made this year and the upcoming projects to improve the stadium.
The next day I filmed an interview with the Spanish TV Network, Telemundo, to discuss my feelings on Super Bowl 51 being held in Houston. I acknowledged the extreme importance of the Latin community and its NFL fans especially due to the high coverage of my career and affiliated teams on Spanish television networks such as Telemundo.
The following day I hopped on a plane to Santa Clara for a GTSM memorabilia signing, which is always a great opportunity to connect with my fans, both young and old. It’s also exciting for me to be surrounded by other great players, including Jerry Rice and Michael Irvin.
Then it was back on a plane to Seattle to receive an award from the Washington Council of the Blind with my broadcast partner, Steve Rabile. We were honored for our broadcasting ability to illustrate visuals for our audience, which includes much of the blind community. You never realize who you are impacting when broadcasting games because to me everyone who listens is blind; however, there are actual blind people who rely on our words to describe an accurate picture of the game, and to be able to do so for them is an absolute honor.
Our game that week was on Monday Night Football and we had a huge game against the Buffalo Bills. We dropped behind early but came back to beat a really great team 25-21.
The rest of the week was spent in Seattle doing a series of different interviews around the country in anticipation of our showdown with the New England Patriots on Sunday Night Football. On my way to Boston, I had a pit stop in Chicago to hang out with friends and enjoy the aftermath of the Chicago Cubs World Series victory. Sunday morning, I flew to Boston to meet the team for our game that night against the Patriots. For a team that had a short week and had to fly across the country to play the hottest team in the league, we came up with a huge victory highlighted by a goal-line stand to end the game.
After the game, I got in a limo and drove from Boston to Bristol where I arrived in the wee hours of the morning to get ready for my guest appearance on Chris Berman’s Legends, which is a pregame show leading up to Monday Night Football. It was great to be on with Boomer as we reminisced about my earlier football days, going all the way back to Canada and through my time in the NFL. I was very honored to be picked as one of the 10 players to do the Legend’s show throughout the NFL season. After the show I got back in a car and drove to New York City where I met a few of our Sports 1 staff who were in town to watch our CEO, David Meltzer, speak at Carnegie Hall. We met the group for dinner at Quality Meats, one of my favorite steak houses in New York. The next morning, I had a series of meetings in the city and finished the day off watching David speak at the Modern Day Millionaire event at Hotel Pennsylvania.
It was back on a plane to Los Angeles the next morning, followed by a drive to Long Beach, where David and I accepted the Entrepreneur 360™ Best Companies of the Year Award at their annual conference hosted by Entrepreneur Magazine.
The next day I had a surprise birthday celebration in the office from our staff and it made me feel very loved at my company. During that day I had a chance to do a radio show called No Huddle, with one of my old, young quarterback friends, Cordell Steward. I try and talk with him a few times throughout the year and appear on his show as often as I can.
That night I had a birthday dinner with coworkers and friends at Mastro’s in Newport Coast. You’ve probably heard me talk about Mastro’s several times throughout my newsletter, but it’s one of my favorite steak restaurants in the whole country.
Friday was my actual birthday and I flew back to Seattle to spend the evening with my young son Rykin, where we went to dinner at his favorite restaurant, Red Robin.
On Saturday night I made an appearance at the 15th Annual Childhaven Auction in Bellevue. They announced Cliff Avril as this year’s Ed Block Courage Award winner for the Seahawks and invited all former Seahawks winners to attend.
After the presentation, I scooted over to Carmine’s, a great Italian restaurant, and was joined by 16 of my friends to celebrate my birthday along with our good friend, Sean’s birthday.
On Sunday, we played against the Philadelphia Eagles. I got a chance to have brunch and host one of my former teammates from the Edmonton Eskimos, Eric Upton, who bought a Seahawks package at a recent charity gala. The Seahawks got off to a really fast start against the Eagles and ended up winning a game that wasn’t as close as the score, 25-16.
On Monday morning, I filmed my weekly Seahawks All-Access episodes and then went downtown to film Monday Morning Quarterback on CBS Sports, which is a show of former quarterbacks giving their opinion on the current quarterback play around the league.
Friday morning, I flew to Tampa Bay for our game against the Buccaneers. On Saturday night I had dinner with our team president, Peter McLoughlin and my play-by-play partner Steve Rabile at probably the most famous steak house in Tampa, Bern’s Steakhouse. On Sunday we played against the Buccaneers and they came out much more aggressive than we did and we weren’t ready to play. We got dominated and ultimately, lost the game 14-5. Needless to say, it was a long and quiet flight back to Seattle that night. We have some work to do as we go up against a very dangerous Carolina Panthers team heading into December.
December is a great month because it’s coming down the stretch towards the playoffs and teams start to separate themselves. We also have the holidays approaching which is everyone’s favorite time of the year. I am really looking forward to sharing a lot of great December news. I want to wish everyone a very happy holiday and a safe New Years.
President, Sports 1 Marketing
David Meltzer Appearance’s
Community College System of California
Long Beach, CA — December 9th
AMP Up Your Marketing
Irvine, CA — December 14th
Gulf Oil International
Dubai, UAE — December 23rd
CES: Sports Technology Panel
Las Vegas, NV — January 6th
No Sleep ‘Til Brooklyn
Sports 1 Marketing’s platform, AMP, made its historic east coast debut at Barclay’s Center on November 23rd and continued through Thanksgiving weekend gifting all fans in attendance with $100’s in gift cards. Our partnership with Barclays continues through the rest of the season and has limited title sponsorship opportunities still available for future games. For inquiries, please contact Derek Shaw.
Our Marketing Is Fierce (Winner Winner S1M Dinner)
Sports 1 Marketing’s AMP has won another award, winning the 2016 Fierce Innovation Award, a carrier-reviewed awards program from the publisher of FierceWireless, FierceTelecom and FierceCable. Sports 1 Marketing was recognized as a winner in the category of Mobile Cloud Services by major executives in the telecommunications industry, based on the platform’s effectiveness, ease of use/ROI, true innovation, and end-user impact. Read more about the awards here.
Millionaires in New York (A Ball at Carnegie Hall)
David Meltzer made a special appearance at the world-famous Carnegie Hall to honor Bob Proctor alongside his fellow Wisdom of Council, including Michael Beckwith and Kevin Harrington. David was asked to speak at the “Modern Day Millionaire” event to celebrate Bob Proctor’s lifetime of success helping others achieve their full potential.
Turn Your Marketing Up to 11 – AMP Up Your Marketing!
After an extremely successful past couple networking breakfasts, David and our team will host another “AMP Up Your Marketing” Breakfast and Networking Event in Irvine, CA at Andrei’s Conscious Cuisine on December 14th. Join us for breakfast and learn from David about how our award-winning AMP is changing the event and sponsorship landscape.
Stop and THINK (& Grow Rich)
S1M executives David Meltzer, Warren Moon, and Jim Leyritz were recently asked to film interviews for THINK: The Legacy of Think and Grow Rich. The film crowd-funding campaign raised over $300,000 and is now set for worldwide distribution in 2017.
Thanksgiving is For Gratitude
Sports 1 Marketing celebrated their favorite holiday with a special Thanksgiving Training on Wednesday the 22nd. The day was filled with gratitude and appreciation for the company and all of its hard-working employees. David Meltzer led a fun, uplifting activity to give thanks to friends and family over plenty of turkey and stuffing.
The Champ is Here – Adam Kennedy Appears on Athlete Network Webinar
Sports 1 Marketing continues to celebrate the new addition of World Series Champion, Adam Kennedy, to the team. Not only an influencer on the field, the 13-year MLB Veteran promotes our mission of making a lot of money, helping a lot of people, and having a lot of fun. You can check out Adam’s interview with our partner Athlete Network on our Facebook.
Rockin’ Fundraising – Non-Profit Toolkit
Sports 1 Marketing Executives teamed up with Todd Halterman to host a Marketing Event at The Winery in Orange County. The audience consisted of an exclusive group of top executives, eager to learn about how they can create efficiencies for their respective charities and businesses using the non-profit toolkit—Coin Up App and Processing For A Cause.
S1M: Best of the Best – Entrepreneur 360
Sports 1 Marketing was named 2016 Entrepreneur 360™ Best Companies of the Year by Entrepreneur Magazine. Ranked in the Top 20 among hundreds of well-rounded private businesses across the country, S1M was evaluated on categories including Impact, Culture, Innovation, Growth, and Leadership. David and Warren were invited to attend the congratulatory annual E360 Conference in Long Beach, in which they took the stage to accept the award and speak on the importance of entrepreneurship.
Sports, Business, Blend
David and Jim are mixing it up every week in the Sports 1 Marketing Studio! Make sure to tune in Tuesdays at 5:00 PM PST to listen to the nationally broadcasted Sports Blender on SB Nation Radio. Don’t forget to join in and submit your #LoveItOrLeaveIt topics on Twitter to @Sports1Mktg.
Making Change Around the World
There is no greater honor than to helping a lot of people as best as we can. David and Warren sit on the board of the Unstoppable Foundation and we are excited for the 8th Annual Unstoppable Foundation Gala, held at the Beverly Hilton Hotel in Beverly Hills, CA. Join us on March 25th, 2017 to continue building sustainable communities in developing countries. Ticket information can be found here.
Everything Is Bigger in Texas – Super Bowl 51
They say everything’s bigger in Texas, so we will be headed to the Lone Star state to test that theory for Super Bowl 51. We will travel to Warren’s adopted hometown of Houston to bring our AMP platform to the weeks biggest events. AMP will be used at the player’s only NFLPA Locker Room, Pro Players four-day festival, and a series of other fan engagement and activities throughout Houston.
CLIO Sports Awards
As a result of David’s extensive experience in sports and entertainment, he has been selected as a jury member for the 2017 Clio Sports Awards, which honors the best in sports advertising and marketing. Submissions are open until January 20th, 2017, so be sure to check out their site for all submission details.
CES Sports Tech Speaking Panel
Sports 1 Marketing has been invited to host the Sports Technology panel at CES 2017. David will moderate the panel which will feature Warren Moon, Microsoft executive Steve Guggenheimer, and few other special guests. The panel will take place on January 6th at 3:30 PM in the Venetian Hotel. Tickets may be purchased here.
Steps for Execs – San Francisco Executives Association
Just last month, David spoke at the International Executives Association Leadership Conference hosted by the Executives Association of San Francisco. They were celebrating their 100-year anniversary of the conference as one of the oldest continuous business leagues in the world. David spoke on his strategy of the “Nth Power of Networking” and other principles to success.
Celebrate the Season (Festive Fun)
Our team and partners will be celebrating the season at our annual holiday party, which will take place the evening of December 9th at the Aliso Viejo Country Club. We hope to see you there!
Honoring Our Vets at Del Mar Racetrack
We partnered with Del Mar Racetrack on Veterans’ Day to help pay back to the service men and women for their sacrifices. As part of the event, Each race attendee received a free virtual gift bag, with over $500 in gifts, to show our appreciation for their service.
Irvine Business Hall of Fame
It’s been award winning season here at Sports 1 Marketing. Locally, we were thrilled to once again win the 2016 Best of Irvine Awards for Business Management Consultants. This marked the third year as a recognized winner, now putting us in the Irvine Business Hall of Fame.