Don’t Be Content With Your “Content” People talk about leveraging content like content is something new. While communicating ideas has been around forever, the mediums we use to communicate those ideas have changed. We should not only be looking at how to leverage content but also how it can survive …

Buddhism and a Breakthrough In my study of Buddhism, I’ve come across a very powerful metaphor. The lotus flower is used throughout Buddhist art to illustrate purity of the body, speech, and mind. This connection of all three elements of life helps teach about the encompassing elements of a breakthrough. …

No Excuses Allowed Every Monday morning, our team at Sports 1 Marketing holds a contest. Each employee shares with the office their biggest mistake they made of the previous week and which of the four core principles we teach at Sports 1 Marketing apply to that mistake. Whether their error …

Luck is an Accumulation of Good Habits One of the biggest compliments that people try to give me is “You’re so lucky. You’ve got it all.” Fortunately, I do not have the need to be offended, but telling someone they’re lucky can be considered very offensive. It can take away …

How To Get a Job In Sports I’m blessed to speak at various universities around the world, from the undergraduate to the graduate level, and the first question that I ask students is, “Who thinks it’s difficult to get a job in sports?” Usually, every single kid raises their hand. …

Superheroes in Sports Marketing When you’re in the business of sports marketing, most believe that there are three distinct types of athletes; heroes, villains, and superheroes.  We tend to put athletes on pedestals or take joy in seeing the athletes that we dislike fail or fall from grace. Have you …

Dare to Use Your Calendar It’s there for a reason, but people often think of using it as a chore. A calendar is a tool that can change your life. An essential lesson that I’ve learned in my career is to be a student of my calendar.  That means don’t …

Don’t Think You Are An Innovator Most millennials that I meet consider themselves entrepreneurs, or at least innovators. The editor of MiLLENNiAL Magazine, Britt Hysen, claims that 60% of millennials consider themselves entrepreneurs and 90% recognize entrepreneurship as a mentality. However, the truth shows that millennials are full of sh*t. …